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Search Engine Optimisation

Website Optimisation / Search Engine Optimisation

An outline of the SEO Process
StepDescription
1. Define your target audience and keyword strategy

Understand who your target audience is and what keywords they are using to find products or services like yours. Create a targeted SEO strategy that focuses on the most relevant keywords for your business.

2. Conduct keyword research to identify relevant keywords that your audience is searching for

Use tools like Google Keyword Planner to identify high-volume, low-competition keywords that align with your products, services, and target audience.

3. Analyze your website’s current SEO performance and identify areas for improvement

Use an SEO auditing tool to assess technical issues, on-page optimisation opportunities, and backlink profile weaknesses. Addressing these can improve your website’s visibility in search engine results pages.

4. Optimise on-page elements such as title tags, meta descriptions, header tags, and content

Use your target keywords to optimise your page titles, meta descriptions, header tags, and content. This helps search engines understand your website’s purpose and rank it higher in SERPs.

5. Improve website usability and accessibility

Ensure your website is easy to navigate, loads quickly, and is optimised for mobile devices. Additionally, make sure your website content is accessible to all users, including those with disabilities.

6. Build high-quality backlinks from reputable websites

Focus on building natural, high-quality backlinks from reputable sources within your industry. Backlinks act as “votes” of confidence in your website and can boost your search engine rankings.

7. Monitor and analyze your SEO performance regularly using tools such as Google Analytics and Search Console

Regularly track your rankings for target keywords, organic traffic, and other key metrics using tools like Google Analytics and Google Search Console.

8. Continuously update and improve your website’s content and SEO strategy based on data-driven insights

Use data from analytics tools and user feedback to identify areas for improvement in your website’s content and SEO tactics. Update existing content, create new content, and experiment with different SEO approaches to see what works best for your website. Remember that SEO is an ongoing process!

Each step represents a key component of a typical Search Engine Optimisation (SEO) process.

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